Gunter is a passionate & pragmatic digital leader with over 15 year of experience in digital marketing strategy, advertising, e-commerce and business transformation in international B2C & B2B environments. He’s a passionate speaker at different events & introduces students to the basics of Gamification. Prior to this, he was Global Lead for Marketing Technology at Philips Lighting. During the first 12 years of his career, Gunter had different positions in Strategy, Sales & marketing at Microsoft, both at a Belgian & European level. to his active involvement in different industry associations such as the IAB. Gunter earned his Master’s Degree in Modern History and holds a post academic degree in ‘communication’ & ‘Digital Technologies’, all from the University of Leuven.