As the owner of one of the largest in-house creative agencies in the world, CCX, Colruyt Group wanted to benchmark the agency structure against comparable organizations. To accomplish this task, Colruyt Group hired Needle to help perform a benchmark and review of the entire agency.
Their challenges were as follows:
In addition to a presentation of our main findings to key stakeholders of CCX and Colruyt Group, we also prepared a massive report containing the information gained from our qualitative and quantitative research, including how CCX compares to industry standards across a wide range of metrics. This project not only allowed CCX to identify their core strengths and weaknesses, but to also to inform and develop their future digital strategy.
Geert Desager is CEO of Needle and has more than 20 years of experience in marketing an…
Etienne is Senior Economist at Needle Strategy. He combines his experience in economics…