As the owner of one of the largest in-house creative agencies in the world, CCX, Colruyt Group wanted to benchmark the agency structure against comparable organizations. To accomplish this task, Colruyt Group hired Needle to help perform a benchmark and review of the entire agency.
Their challenges were as follows:
In addition to a presentation of our main findings to key stakeholders of CCX and Colruyt Group, we also prepared a massive report containing the information gained from our qualitative and quantitative research, including how CCX compares to industry standards across a wide range of metrics. This project not only allowed CCX to identify their core strengths and weaknesses, but to also to inform and develop their future digital strategy.