In June 2016 Belgium’s leading postal operator bpost launched the crowd-source shipping app “bringr” as a test case in the city of Antwerp. The bringr app links people who want to send goods to others that are willing to pick them up and deliver. The weight, size and distance of delivery then determine the delivery fee.

    After a first evaluation, bpost asked hired Needle to develop a strategic proposition for the launch in Brussels and Ghent. This also included a new way of working to market the bringr service in these 3 major cities during 6 months. In doing so, bpost aimed to maintain the first-mover advantage.

    Client challenge

    bpost outlined four main goals of the project:

    1
    Increase of daily orders/deliveries
    2
    Activation of new use cases in local businesses
    3
    Collaboration with big omnichannel retailers
    4
    Increase of recurring users

    Our solutions to these challenges were as follows:

    1
    The introduction of two week sprints (Scrum way of working), in close collaboration with the bringr team to deliver and test different co-created marketing and communication campaigns.
    2
    The introduction of two week sprints (Scrum way of working), in close collaboration with the bringr team to deliver and test different co-created marketing and communication campaigns.
    3
    Acting as the special point of contact with other creative partners in the &KOO and Cronos network.

    More about the project

    We are incredibly proud to have been involved in such an ambitious project, and are thrilled to see it live and functional. Visit www.bringr.be and test the service yourself! It is already available in Antwerp, Brussels and Ghent.

    Our people

    Geert Desager

    Founder & CEO

    Geert Desager is CEO of Needle and has more than 20 years of experience in marketing an…

    Miranda Maes

    Strategic Consultant

    Miranda is a strategic consultant at Needle, searching for solutions to today’s marketi…

    Gunter Blanckaert

    Strategic Consultant

    Gunter is a passionate & pragmatic digital leader with over 15 year of experience in di…

    Stijn Martens

    Online Marketing Consultant

    Stijn is holding a Master in Communication & MultimediaDesign and has an additional hig…

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